A considered approach to AI. Built around the work you do.

Skills for Marketers

A better starting point for your marketing work

An AI marketing skill is a reusable set of instructions that guides an AI assistant through a specific marketing task. It describes the context to gather, the steps to follow, and the output to create.

1. Choose the work you need to do

Start with a category such as strategy, research, or content. Choose a skill that matches your task.

2. Add your business context

Supply your audience, product, goals, constraints, and relevant evidence. Review the individual skill’s requirements before using it.

3. Run, review, and refine

Follow the setup instructions for a verified compatible platform. Review the output, check its sources and claims, and adapt it to your business.