AI 30-60-90 Day Marketing Plan Skill
Turns a marketing audit into the first ninety days, ordered by whose permission each item needs rather than by how much it would be worth.
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AI Skills for Marketing Leaders
Make the reasoning behind your marketing plan easier to inspect. Bring priorities, resource constraints, and performance evidence into one conversation before you ask your team to act.
Start with the decision
Name the decision you need to make this quarter. Gather the commercial goal, the current baseline, and the tradeoffs your team faces. Separate what the data shows from what still needs testing.
Leave with a reviewable brief
Record the chosen priority, the alternatives considered, the owner, and the next review date. Use AI to structure the discussion; keep accountability for the decision with the team.
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AI Adoption Playbook for Marketing Teams
Turns scattered individual AI use into something a marketing team does the same way and a leader can report on — a readiness level, a prioritised list of what to move first, written usage guidelines, a 30-day pilot and 60-day rollout, and an adoption scorecard with a one-slide summary for a CEO or board.
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AI Agency & Freelancer Brief Builder
Writes the brief you send an agency, freelancer, or contractor for one named deliverable, and reviews what comes back against it.
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AI Beachhead Market & Market Context Skill
Chooses which slice of the ideal customer profile to win first, and says why not the others — with the market read that decides whether the window for each one is open, closing or already shut.
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AI Board & Executive Marketing Reporting Skill
Writes the marketing section of a quarterly board pack and prepares the person who has to answer for it — what must be disclosed whether or not anybody asks, what changed since the last pack, the uncomfortable questions with their answers, and the figures to hold without opening the document.
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AI Brand Audit Skill
Scores a brand on six dimensions against rubric.md, comparing what a customer actually meets with what the company wrote down — then reports at most five findings, each with the evidence under it and what it is costing.
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AI Brand Guidelines Skill
Writes the rules that make a brand usable by people outside marketing — a short list of prohibitions, a pointer to every rule that already exists in a context file, an owner and a trigger on each row, and a brief for whoever owns the visuals.
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AI Brand Narrative Skill
Tests whether the company's story about what changed in the world is true, and writes it where it is not — an argument with a dated turn, evidence for each beat, and one version short enough for a rep to say out loud.
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AI Brand Strategy Skill
Decides what the company stands for above any one product, and whether to change it — values that rule something out, a character description separate from how the company writes, and a rebrand recommendation with the cheapest honest version named.
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AI Client Marketing Report Skill
Writes the monthly performance report a consultant sends a client, or a marketing leader sends their CEO: what happened, what missed and why, what changed in the thinking, and what needs deciding.
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AI Competitive Battlecard Skill
Turns one competitor's entry in the competitor file into the page a salesperson actually uses — the questions to ask, the answer to that rival's usual claim, one customer who switched, and when to walk away — short enough to read in the ninety seconds before a call.
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AI Competitor Profile Skill for Marketers
Builds the honest picture of each company the buyer is also considering — what they claim, who they beat you with, where they are genuinely better, where they are weak, what they charge, and what they have changed lately — and keeps it as the file every other skill checks a competitive claim against.
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AI Content Repurposing Skill
Works out which of the things the company has already published are worth a second life, splits them into pieces that stand up for somebody who never saw the original, and keeps a record of what has been used so nobody meets the same point for the third time.
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AI Content Strategy Skill for Marketers
Decides what the company will publish and what it will not — three to five pillars tested against the argument and against named rivals, a schedule cut to what the team can actually ship and approve, and a written list of the topics being declined.
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AI Context Refresh Skill for Marketing
Checks your context files for facts that have gone out of date, required sections left empty, files that contradict each other, and decisions the files never caught up with, then proposes the specific edits to fix each one.
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AI Copywriting & Editing Skill for Marketers
Takes a draft and gives it back better — five passes against the company's own voice file, an unconditional check for claims the company has said it will not make, and either the rewritten text or a pass-by-pass review depending on what the copy has to survive.
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AI Customer Research Skill for Marketers
Designs a round of customer research that will actually settle something — who to talk to, what to ask without leading them, how many is enough — and then reads what comes back with a confidence level on every finding.
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AI Executive Communications Skill for Marketing Leaders
Three things for managing upward and across: a map of who can block an initiative and what each of them needs, a CEO update under 300 words, and a buy-in plan for a proposal you need approved.
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AI Feature Announcement Skill for Product Marketers
Writes the announcement for something that shipped — the release note, the in-product line, the customer email and the sentence a salesperson can say out loud — from one pass over what changed.
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AI Go-to-Market Strategy Skill
Decides how the product is sold and bought — which one of seven ways of acquiring customers the company leads with, which second one is allowed, and why not the other five.
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AI ICP & Persona Builder for Marketers
Writes the company's ideal customer profile, its three to five buyer personas, the segments to disqualify with the signal that identifies each one early, and the buying committee for a typical deal.
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AI LinkedIn & Social Media Skill for Marketers
Decides whether the company should be posting at all, on which platform, how often, and then writes the posts — with every platform claim marked by where it came from, so nobody acts on folklore without knowing it is folklore.
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AI Marketing Audit Skill
Scores a marketing function across six areas against a written rubric, then produces quick wins, risks, and three recommendations, with the evidence behind every score.
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AI Marketing Budget & Channel Mix Skill
Shows where the marketing budget is going now, what each channel costs per qualified opportunity, and three scenarios for next year — hold, rebalance at the same total, or invest more — then writes the one-page memo that defends the recommended one to finance.
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AI Marketing Campaign Brief Skill
Writes the one-page brief a campaign runs from — one objective with a number in it, who it is for, the offer, the channels, the dates, what the campaign will deliberately not do, who picks up what it produces, and the point at which it stops whether or not it worked.
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AI Marketing Command Center Skill
The front door: say what you are trying to get done in your own words, and this works out which one of the sixty-odd skills and playbooks in Skill System does it, says which and why in one line, and starts it.
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AI Marketing Funnel & Measurement Skill
Builds the funnel from the counts a company already records, works out which stage is the constraint by what a point there is worth rather than by which rate looks worst, and states plainly what the measurement can and cannot support.
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AI Marketing Hiring Kit
Produces everything needed to hire one marketing role: the job description, the interview stages, the scorecard interviewers fill in, a paid work sample, and the first 30 days.
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AI Marketing OKRs & Quarterly Priorities Skill
Turns a quarterly target into what marketing commits to — three or fewer measurable results, a short list of things that must get finished, and a named gap where the target depends on somebody else.
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AI Marketing Plan Skill
Writes the annual marketing plan — the small number of bets the year is spent on, what stops to fund them, how the year splits across four quarters, and when the plan gets reopened.
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AI Marketing Skill Customizer
Swaps your own framework, steps, or output format into a Skill System skill without breaking it, and saves the result as a separate skill so updates never overwrite your version.
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AI Marketing SOP Builder
Turns a marketing process somebody carries in their head into a written procedure with owners, steps, quality checks and a revision date — plus a checklist version for daily use.
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AI Marketing Strategy Review Board
Reviews a strategy document that already exists — a board pack, an annual plan, a budget case, a positioning — from several standing perspectives at once, and preserves what they disagree about instead of resolving it.
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AI Message Consistency Checker
Reads everything a buyer can see — the website, the deck, the one-pagers, the emails, the ads — against the wording the company agreed, and reports where two surfaces say different things, which ones matter, and the exact edit for each.
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AI Message House Skill for Marketers
Turns a settled position into the words each audience hears — one claim held constant, a version for every persona and every person on the buying committee, the support each of them accepts, and the thing not to say to each.
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AI Message Testing Skill for Marketers
Turns a messaging argument into a test plan you can run in two to four weeks with no research budget, then reads the results and says what they do and do not license you to change.
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AI Naming Skill for Brands & Products
Decides first whether a thing needs a name at all, then generates and screens candidates against criteria you agreed before seeing any of them.
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AI Positioning Skill for Marketers
Writes positioning.md — the category, the statement, three differentiators that survive a stress test, why now, and the objections that actually stall deals.
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AI Pricing & Packaging Strategy Skill
Examines what the company charges for rather than how much — the unit the price counts, how the tiers are separated, what the setup fee does to the package, and how any of it is explained to a buyer.
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AI Product Launch Playbook
Sizes a launch against four signals, then builds the plan that size deserves — the story, the channels, the internal rollout, the dates and the review that closes it.
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AI Sales & Marketing Alignment Skill
Diagnoses where marketing and sales are actually broken — lead definitions, the handoff, follow-up speed, feedback, shared numbers, and the joint meeting — then writes the stage definitions, the service-level agreement, and the pipeline review that fix it.
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AI Sales Enablement Skill for Marketers
Works out which moment in a sale is going badly, audits what the company has already given the sales team, says what to throw away, and then builds at most two things — a deck in the order a buyer needs it, a one-pager of the right kind, or a demo narrative timed by scene.
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AI Sales Objection Library Skill
Builds the list of what buyers actually push back on — in their own words, with what each one really means, the answer that has worked in your own calls, and a mark on anything borrowed from general practice rather than tested here.
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AI Search Visibility Check for Marketers
Builds 12 to 15 prompts real buyers would type into an AI assistant, gives you a scoring sheet to run them yourself across four answer engines, then reads the results and names the five fixes worth making.
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AI Weekly Marketing Pulse Skill
Runs a fifteen-minute weekly read of a marketing team's own numbers — what is off, why, and what changes this week — and sets the short scorecard it reads from.
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AI Win-Loss Analysis Skill
Works out why deals were actually won and lost, starting from the assumption that the reason in the CRM is wrong — with a verdict per deal, a pattern across them, and the evidence cited deal by deal.
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Board Report AI Playbook for Marketers
Prepares the marketing section of a board pack and the person who has to answer for it: the numbers the team actually watches, an honest statement of what those numbers can and cannot support, the pack itself with its mandatory disclosures, and a pressure test before it goes. Standalone playbook: required skills are sold separately; you must already own them. See the prerequisite list below.
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Brand Voice AI Skill for Marketers
Builds brand-voice.md from writing the company has already published — the voice in one line, the traits with do and don't examples, the word lists, and the formatting rules.
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Company Context AI Skill for Marketers
Fills in company.md and product.md properly — who the company is, how marketing is staffed, what it sells, and the limits on both.
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Customer Language Bank AI Skill
Builds and grows customer-language.md — what buyers actually said, word for word, about the problem, the result, the category, and the questions they ask.
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Email Marketing AI Skill for Marketers
Works out what your list is actually big enough to do, checks that mail is arriving at all, and then builds the sequences and writes the emails that the list supports — starting with the one that works at any size.
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Growth Experiments AI Skill for Marketers
Sorts the question before designing anything: whether a test could settle it, whether somebody could just be asked, or whether it is already decided and wants a reason rather than evidence.
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Launch in a Box AI Playbook for Marketers
Builds the kit a launch actually needs: the size it deserves, the claim it rests on, the words each audience hears, the dated plan, what sales is given, the announcement, and the campaign — with every one of those gated on the size rather than produced because the box has a slot for it. Standalone playbook: required skills are sold separately; you must already own them. See the prerequisite list below.
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Marketing Claim Check AI Skill
Takes every claim the company makes and says, one at a time, whether anything it can actually show backs it up — with the verdict, the evidence named, and for anything thin a rewrite the evidence does carry.
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Marketing Decision Log AI Skill
Records a marketing decision and the reasoning behind it as a dated entry, and finds past decisions again when someone asks why a call was made.
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Offer and Lead Gen AI Skill for Marketers
Works out whether you can answer the enquiries you already get, then fixes what you are asking strangers to do and what they get for doing it.
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One-Person Marketing AI Skill for Marketers
Reads how many people actually do marketing here, then builds a plan that one or two of them could execute — one goal, a written list of what is not being done, and the five skills worth running at this size.
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OS Setup AI Skill for Marketers
Creates the eleven context files Skill System runs on, in about fifteen minutes, filling what you can answer in a sentence and naming the skill that does the rest properly.
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Paid Media Execution AI Skill for Marketers
Separates what the ad platform decides from what you still decide, then does the work on the five things you control — the creative, the inputs, the destination, what counts as a conversion, and who you refuse to bid on.
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Positioning Refresh AI Playbook for Marketers
Re-establishes what a company is and is not, on evidence rather than on argument: interviews with real buyers, a verdict on why deals were actually won and lost, an honest read of the rivals, the rewritten position, a test of whether buyers believe the new claim, and the propagation of all of it into every file that quotes the old one. Standalone playbook: required skills are sold separately; you must already own them. See the prerequisite list below.
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PR and Press AI Skill for Marketers
Sorts press and communications work into the one thing worth preparing before you need it, the things that wait for news, and the things a company without a comms person should not be doing — then writes whichever applies.
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Press Release AI Skill for Marketers
Takes a release that has already been judged newsworthy and gets it out of the building: the approval sequence with real dates, a quote somebody will actually print, the boilerplate, and whether to pay for distribution.
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Quarterly Planning Cycle AI Playbook for Marketers
Runs a marketing team's quarterly planning end to end: the context files brought up to date, the quarter's commitments, the money against them, and a summary the chief executive can read without a meeting. Standalone playbook: required skills are sold separately; you must already own them. See the prerequisite list below.
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SEO Foundations AI Skill for Marketers
Sorts every SEO fix by who can actually make it, finds the pages competing with each other before anything gets optimised, and builds the plan from the queries your buyers actually type.
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View this skill →The essentials
Core Skills Bundle
Build a foundation with 46 skills for recurring marketing work.
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Coming soon · downloads being preparedThe bigger picture
Pro Bundle
Connect your workflow with all 62 skills and five playbooks.
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One-time purchase
Coming soon · downloads being prepared