The essentials
Core Skills Bundle
Build a foundation with 46 skills for recurring marketing work.
One-time purchase
Coming soon · downloads being preparedAI Brand & Messaging Skills
Showing all 12 results

Scores a brand on six dimensions against rubric.md, comparing what a customer actually meets with what the company wrote down — then reports at most five findings, each with the evidence under it and what it is costing.
Regular price
Writes the rules that make a brand usable by people outside marketing — a short list of prohibitions, a pointer to every rule that already exists in a context file, an owner and a trigger on each row, and a brief for whoever owns the visuals.
Regular price
Tests whether the company's story about what changed in the world is true, and writes it where it is not — an argument with a dated turn, evidence for each beat, and one version short enough for a rep to say out loud.
Regular price
Decides what the company stands for above any one product, and whether to change it — values that rule something out, a character description separate from how the company writes, and a rebrand recommendation with the cheapest honest version named.
Regular price
Reads everything a buyer can see — the website, the deck, the one-pagers, the emails, the ads — against the wording the company agreed, and reports where two surfaces say different things, which ones matter, and the exact edit for each.
Regular price
Turns a settled position into the words each audience hears — one claim held constant, a version for every persona and every person on the buying committee, the support each of them accepts, and the thing not to say to each.
Regular price
Turns a messaging argument into a test plan you can run in two to four weeks with no research budget, then reads the results and says what they do and do not license you to change.
Regular price
Decides first whether a thing needs a name at all, then generates and screens candidates against criteria you agreed before seeing any of them.
Regular price
Builds brand-voice.md from writing the company has already published — the voice in one line, the traits with do and don't examples, the word lists, and the formatting rules.
Regular price
Builds and grows customer-language.md — what buyers actually said, word for word, about the problem, the result, the category, and the questions they ask.
Regular price
Takes every claim the company makes and says, one at a time, whether anything it can actually show backs it up — with the verdict, the evidence named, and for anything thin a rewrite the evidence does carry.
Regular price
Re-establishes what a company is and is not, on evidence rather than on argument: interviews with real buyers, a verdict on why deals were actually won and lost, an honest read of the rivals, the rewritten position, a test of whether buyers believe the new claim, and the propagation of all of it into every file that quotes the old one. Standalone playbook: required skills are sold separately; you must already own them. See the prerequisite list below.
Regular priceA connected way to work
The essentials
Build a foundation with 46 skills for recurring marketing work.
One-time purchase
Coming soon · downloads being preparedThe bigger picture
Connect your workflow with all 62 skills and five playbooks.
One-time purchase
Coming soon · downloads being prepared