A considered approach to AI. Built around the work you do.

Skills for Marketers

AI Skills for Marketing Planning

Marketing planning turns business goals into choices about audiences, activities, resources, and measurement. Make the constraints visible before you build the calendar.

Set the planning context

Gather the commercial objective, current performance, audience evidence, budget, and team capacity. Identify the few assumptions most likely to change the plan.

Choose and review

Compare possible activities against the objective and constraints. Write down priorities, owners, measures, and review dates, including what you will stop doing to make room.

Explore relevant skills

AI Adoption Playbook for Marketing Teams

AI Adoption Playbook for Marketing Teams

Turns scattered individual AI use into something a marketing team does the same way and a leader can report on — a readiness level, a prioritised list of what to move first, written usage guidelines, a 30-day pilot and 60-day rollout, and an adoption scorecard with a one-slide summary for a CEO or board.

Regular price $30.00Launch price $19.99Save $10.01
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AI Beachhead Market & Market Context Skill

AI Beachhead Market & Market Context Skill

Chooses which slice of the ideal customer profile to win first, and says why not the others — with the market read that decides whether the window for each one is open, closing or already shut.

Regular price $30.00Launch price $19.99Save $10.01
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AI Board & Executive Marketing Reporting Skill

AI Board & Executive Marketing Reporting Skill

Writes the marketing section of a quarterly board pack and prepares the person who has to answer for it — what must be disclosed whether or not anybody asks, what changed since the last pack, the uncomfortable questions with their answers, and the figures to hold without opening the document.

Regular price $30.00Launch price $19.99Save $10.01
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AI Client Marketing Report Skill

AI Client Marketing Report Skill

Writes the monthly performance report a consultant sends a client, or a marketing leader sends their CEO: what happened, what missed and why, what changed in the thinking, and what needs deciding.

Regular price $50.00Launch price $29.99Save $20.01
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AI Go-to-Market Strategy Skill

AI Go-to-Market Strategy Skill

Decides how the product is sold and bought — which one of seven ways of acquiring customers the company leads with, which second one is allowed, and why not the other five.

Regular price $30.00Launch price $19.99Save $10.01
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AI ICP & Persona Builder for Marketers

AI ICP & Persona Builder for Marketers

Writes the company's ideal customer profile, its three to five buyer personas, the segments to disqualify with the signal that identifies each one early, and the buying committee for a typical deal.

Regular price $30.00Launch price $19.99Save $10.01
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AI Marketing Audit Skill

AI Marketing Audit Skill

Scores a marketing function across six areas against a written rubric, then produces quick wins, risks, and three recommendations, with the evidence behind every score.

Regular price $30.00Launch price $19.99Save $10.01
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AI Marketing Budget & Channel Mix Skill

AI Marketing Budget & Channel Mix Skill

Shows where the marketing budget is going now, what each channel costs per qualified opportunity, and three scenarios for next year — hold, rebalance at the same total, or invest more — then writes the one-page memo that defends the recommended one to finance.

Regular price $30.00Launch price $19.99Save $10.01
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AI Marketing Funnel & Measurement Skill

AI Marketing Funnel & Measurement Skill

Builds the funnel from the counts a company already records, works out which stage is the constraint by what a point there is worth rather than by which rate looks worst, and states plainly what the measurement can and cannot support.

Regular price $30.00Launch price $19.99Save $10.01
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AI Marketing Hiring Kit

AI Marketing Hiring Kit

Produces everything needed to hire one marketing role: the job description, the interview stages, the scorecard interviewers fill in, a paid work sample, and the first 30 days.

Regular price $50.00Launch price $29.99Save $20.01
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AI Marketing Plan Skill

AI Marketing Plan Skill

Writes the annual marketing plan — the small number of bets the year is spent on, what stops to fund them, how the year splits across four quarters, and when the plan gets reopened.

Regular price $30.00Launch price $19.99Save $10.01
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AI Marketing Strategy Review Board

AI Marketing Strategy Review Board

Reviews a strategy document that already exists — a board pack, an annual plan, a budget case, a positioning — from several standing perspectives at once, and preserves what they disagree about instead of resolving it.

Regular price $30.00Launch price $19.99Save $10.01
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AI Message Testing Skill for Marketers

AI Message Testing Skill for Marketers

Turns a messaging argument into a test plan you can run in two to four weeks with no research budget, then reads the results and says what they do and do not license you to change.

Regular price $30.00Launch price $19.99Save $10.01
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AI Pricing & Packaging Strategy Skill

AI Pricing & Packaging Strategy Skill

Examines what the company charges for rather than how much — the unit the price counts, how the tiers are separated, what the setup fee does to the package, and how any of it is explained to a buyer.

Regular price $30.00Launch price $19.99Save $10.01
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AI Sales & Marketing Alignment Skill

AI Sales & Marketing Alignment Skill

Diagnoses where marketing and sales are actually broken — lead definitions, the handoff, follow-up speed, feedback, shared numbers, and the joint meeting — then writes the stage definitions, the service-level agreement, and the pipeline review that fix it.

Regular price $30.00Launch price $19.99Save $10.01
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AI Search Visibility Check for Marketers

AI Search Visibility Check for Marketers

Builds 12 to 15 prompts real buyers would type into an AI assistant, gives you a scoring sheet to run them yourself across four answer engines, then reads the results and names the five fixes worth making.

Regular price $30.00Launch price $19.99Save $10.01
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AI Weekly Marketing Pulse Skill

AI Weekly Marketing Pulse Skill

Runs a fifteen-minute weekly read of a marketing team's own numbers — what is off, why, and what changes this week — and sets the short scorecard it reads from.

Regular price $30.00Launch price $19.99Save $10.01
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Board Report AI Playbook for Marketers

Board Report AI Playbook for Marketers

Prepares the marketing section of a board pack and the person who has to answer for it: the numbers the team actually watches, an honest statement of what those numbers can and cannot support, the pack itself with its mandatory disclosures, and a pressure test before it goes. Standalone playbook: required skills are sold separately; you must already own them. See the prerequisite list below.

Regular price $50.00Launch price $29.99Save $20.01
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One-Person Marketing AI Skill for Marketers

One-Person Marketing AI Skill for Marketers

Reads how many people actually do marketing here, then builds a plan that one or two of them could execute — one goal, a written list of what is not being done, and the five skills worth running at this size.

Regular price $50.00Launch price $29.99Save $20.01
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Paid Media Execution AI Skill for Marketers

Paid Media Execution AI Skill for Marketers

Separates what the ad platform decides from what you still decide, then does the work on the five things you control — the creative, the inputs, the destination, what counts as a conversion, and who you refuse to bid on.

Regular price $50.00Launch price $29.99Save $20.01
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Positioning Refresh AI Playbook for Marketers

Positioning Refresh AI Playbook for Marketers

Re-establishes what a company is and is not, on evidence rather than on argument: interviews with real buyers, a verdict on why deals were actually won and lost, an honest read of the rivals, the rewritten position, a test of whether buyers believe the new claim, and the propagation of all of it into every file that quotes the old one. Standalone playbook: required skills are sold separately; you must already own them. See the prerequisite list below.

Regular price $50.00Launch price $29.99Save $20.01
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Quarterly Planning Cycle AI Playbook for Marketers

Quarterly Planning Cycle AI Playbook for Marketers

Runs a marketing team's quarterly planning end to end: the context files brought up to date, the quarter's commitments, the money against them, and a summary the chief executive can read without a meeting. Standalone playbook: required skills are sold separately; you must already own them. See the prerequisite list below.

Regular price $50.00Launch price $29.99Save $20.01
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The essentials

Core Skills Bundle

Build a foundation with 46 skills for recurring marketing work.

Regular price $300.00Launch price $199.00Save $101.00

One-time purchase

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The bigger picture

Pro Bundle

Connect your workflow with all 62 skills and five playbooks.

Regular price $600.00Launch price $299.00Save $301.00

One-time purchase

Coming soon · downloads being prepared