The essentials
Core Skills Bundle
Build a foundation with 46 skills for recurring marketing work.
One-time purchase
Coming soon · downloads being preparedAI Skills for Marketing Leaders
Showing all 11 results

Turns a marketing audit into the first ninety days, ordered by whose permission each item needs rather than by how much it would be worth.
Regular price
Turns scattered individual AI use into something a marketing team does the same way and a leader can report on — a readiness level, a prioritised list of what to move first, written usage guidelines, a 30-day pilot and 60-day rollout, and an adoption scorecard with a one-slide summary for a CEO or board.
Regular price
Writes the brief you send an agency, freelancer, or contractor for one named deliverable, and reviews what comes back against it.
Regular price
Writes the marketing section of a quarterly board pack and prepares the person who has to answer for it — what must be disclosed whether or not anybody asks, what changed since the last pack, the uncomfortable questions with their answers, and the figures to hold without opening the document.
Regular price
Three things for managing upward and across: a map of who can block an initiative and what each of them needs, a CEO update under 300 words, and a buy-in plan for a proposal you need approved.
Regular price
Produces everything needed to hire one marketing role: the job description, the interview stages, the scorecard interviewers fill in, a paid work sample, and the first 30 days.
Regular price
Turns a quarterly target into what marketing commits to — three or fewer measurable results, a short list of things that must get finished, and a named gap where the target depends on somebody else.
Regular price
Reviews a strategy document that already exists — a board pack, an annual plan, a budget case, a positioning — from several standing perspectives at once, and preserves what they disagree about instead of resolving it.
Regular price
Diagnoses where marketing and sales are actually broken — lead definitions, the handoff, follow-up speed, feedback, shared numbers, and the joint meeting — then writes the stage definitions, the service-level agreement, and the pipeline review that fix it.
Regular price
Prepares the marketing section of a board pack and the person who has to answer for it: the numbers the team actually watches, an honest statement of what those numbers can and cannot support, the pack itself with its mandatory disclosures, and a pressure test before it goes. Standalone playbook: required skills are sold separately; you must already own them. See the prerequisite list below.
Regular price
Runs a marketing team's quarterly planning end to end: the context files brought up to date, the quarter's commitments, the money against them, and a summary the chief executive can read without a meeting. Standalone playbook: required skills are sold separately; you must already own them. See the prerequisite list below.
Regular priceA connected way to work
The essentials
Build a foundation with 46 skills for recurring marketing work.
One-time purchase
Coming soon · downloads being preparedThe bigger picture
Connect your workflow with all 62 skills and five playbooks.
One-time purchase
Coming soon · downloads being prepared