The essentials
Core Skills Bundle
Build a foundation with 46 skills for recurring marketing work.
One-time purchase
Coming soon · downloads being preparedAI Content & Campaign Skills for Marketers
Showing all 13 results

Writes the brief you send an agency, freelancer, or contractor for one named deliverable, and reviews what comes back against it.
Regular price
Works out which of the things the company has already published are worth a second life, splits them into pieces that stand up for somebody who never saw the original, and keeps a record of what has been used so nobody meets the same point for the third time.
Regular price
Decides what the company will publish and what it will not — three to five pillars tested against the argument and against named rivals, a schedule cut to what the team can actually ship and approve, and a written list of the topics being declined.
Regular price
Takes a draft and gives it back better — five passes against the company's own voice file, an unconditional check for claims the company has said it will not make, and either the rewritten text or a pass-by-pass review depending on what the copy has to survive.
Regular price
Writes the announcement for something that shipped — the release note, the in-product line, the customer email and the sentence a salesperson can say out loud — from one pass over what changed.
Regular price
Decides whether the company should be posting at all, on which platform, how often, and then writes the posts — with every platform claim marked by where it came from, so nobody acts on folklore without knowing it is folklore.
Regular price
Writes the one-page brief a campaign runs from — one objective with a number in it, who it is for, the offer, the channels, the dates, what the campaign will deliberately not do, who picks up what it produces, and the point at which it stops whether or not it worked.
Regular price
Builds 12 to 15 prompts real buyers would type into an AI assistant, gives you a scoring sheet to run them yourself across four answer engines, then reads the results and names the five fixes worth making.
Regular price
Works out what your list is actually big enough to do, checks that mail is arriving at all, and then builds the sequences and writes the emails that the list supports — starting with the one that works at any size.
Regular price
Separates what the ad platform decides from what you still decide, then does the work on the five things you control — the creative, the inputs, the destination, what counts as a conversion, and who you refuse to bid on.
Regular price
Sorts press and communications work into the one thing worth preparing before you need it, the things that wait for news, and the things a company without a comms person should not be doing — then writes whichever applies.
Regular price
Takes a release that has already been judged newsworthy and gets it out of the building: the approval sequence with real dates, a quote somebody will actually print, the boilerplate, and whether to pay for distribution.
Regular price
Sorts every SEO fix by who can actually make it, finds the pages competing with each other before anything gets optimised, and builds the plan from the queries your buyers actually type.
Regular priceA connected way to work
The essentials
Build a foundation with 46 skills for recurring marketing work.
One-time purchase
Coming soon · downloads being preparedThe bigger picture
Connect your workflow with all 62 skills and five playbooks.
One-time purchase
Coming soon · downloads being prepared