The essentials
Core Skills Bundle
Build a foundation with 46 skills for recurring marketing work.
One-time purchase
Coming soon · downloads being preparedAI Marketing Measurement & Reporting Skills
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Writes the marketing section of a quarterly board pack and prepares the person who has to answer for it — what must be disclosed whether or not anybody asks, what changed since the last pack, the uncomfortable questions with their answers, and the figures to hold without opening the document.
Regular price
Writes the monthly performance report a consultant sends a client, or a marketing leader sends their CEO: what happened, what missed and why, what changed in the thinking, and what needs deciding.
Regular price
Scores a marketing function across six areas against a written rubric, then produces quick wins, risks, and three recommendations, with the evidence behind every score.
Regular price
Builds the funnel from the counts a company already records, works out which stage is the constraint by what a point there is worth rather than by which rate looks worst, and states plainly what the measurement can and cannot support.
Regular price
Turns a messaging argument into a test plan you can run in two to four weeks with no research budget, then reads the results and says what they do and do not license you to change.
Regular price
Builds 12 to 15 prompts real buyers would type into an AI assistant, gives you a scoring sheet to run them yourself across four answer engines, then reads the results and names the five fixes worth making.
Regular price
Runs a fifteen-minute weekly read of a marketing team's own numbers — what is off, why, and what changes this week — and sets the short scorecard it reads from.
Regular price
Prepares the marketing section of a board pack and the person who has to answer for it: the numbers the team actually watches, an honest statement of what those numbers can and cannot support, the pack itself with its mandatory disclosures, and a pressure test before it goes. Standalone playbook: required skills are sold separately; you must already own them. See the prerequisite list below.
Regular price
Sorts the question before designing anything: whether a test could settle it, whether somebody could just be asked, or whether it is already decided and wants a reason rather than evidence.
Regular price
Separates what the ad platform decides from what you still decide, then does the work on the five things you control — the creative, the inputs, the destination, what counts as a conversion, and who you refuse to bid on.
Regular priceA connected way to work
The essentials
Build a foundation with 46 skills for recurring marketing work.
One-time purchase
Coming soon · downloads being preparedThe bigger picture
Connect your workflow with all 62 skills and five playbooks.
One-time purchase
Coming soon · downloads being prepared