The essentials
Core Skills Bundle
Build a foundation with 46 skills for recurring marketing work.
One-time purchase
Coming soon · downloads being preparedShowing 1–16 of 67 results

Turns a marketing audit into the first ninety days, ordered by whose permission each item needs rather than by how much it would be worth.
Regular price
Turns scattered individual AI use into something a marketing team does the same way and a leader can report on — a readiness level, a prioritised list of what to move first, written usage guidelines, a 30-day pilot and 60-day rollout, and an adoption scorecard with a one-slide summary for a CEO or board.
Regular price
Writes the brief you send an agency, freelancer, or contractor for one named deliverable, and reviews what comes back against it.
Regular price
Chooses which slice of the ideal customer profile to win first, and says why not the others — with the market read that decides whether the window for each one is open, closing or already shut.
Regular price
Writes the marketing section of a quarterly board pack and prepares the person who has to answer for it — what must be disclosed whether or not anybody asks, what changed since the last pack, the uncomfortable questions with their answers, and the figures to hold without opening the document.
Regular price
Scores a brand on six dimensions against rubric.md, comparing what a customer actually meets with what the company wrote down — then reports at most five findings, each with the evidence under it and what it is costing.
Regular price
Writes the rules that make a brand usable by people outside marketing — a short list of prohibitions, a pointer to every rule that already exists in a context file, an owner and a trigger on each row, and a brief for whoever owns the visuals.
Regular price
Tests whether the company's story about what changed in the world is true, and writes it where it is not — an argument with a dated turn, evidence for each beat, and one version short enough for a rep to say out loud.
Regular price
Decides what the company stands for above any one product, and whether to change it — values that rule something out, a character description separate from how the company writes, and a rebrand recommendation with the cheapest honest version named.
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Writes the monthly performance report a consultant sends a client, or a marketing leader sends their CEO: what happened, what missed and why, what changed in the thinking, and what needs deciding.
Regular price
Sets up a separate workspace for a client so their context files never mix with anybody else's, and confirms which client you are working on before any other skill reads a file.
Regular price
Turns one competitor's entry in the competitor file into the page a salesperson actually uses — the questions to ask, the answer to that rival's usual claim, one customer who switched, and when to walk away — short enough to read in the ninety seconds before a call.
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Builds the honest picture of each company the buyer is also considering — what they claim, who they beat you with, where they are genuinely better, where they are weak, what they charge, and what they have changed lately — and keeps it as the file every other skill checks a competitive claim against.
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Works out which of the things the company has already published are worth a second life, splits them into pieces that stand up for somebody who never saw the original, and keeps a record of what has been used so nobody meets the same point for the third time.
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Decides what the company will publish and what it will not — three to five pillars tested against the argument and against named rivals, a schedule cut to what the team can actually ship and approve, and a written list of the topics being declined.
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Checks your context files for facts that have gone out of date, required sections left empty, files that contradict each other, and decisions the files never caught up with, then proposes the specific edits to fix each one.
Regular priceA connected way to work
The essentials
Build a foundation with 46 skills for recurring marketing work.
One-time purchase
Coming soon · downloads being preparedThe bigger picture
Connect your workflow with all 62 skills and five playbooks.
One-time purchase
Coming soon · downloads being prepared