The essentials
Core Skills Bundle
Build a foundation with 46 skills for recurring marketing work.
One-time purchase
Coming soon · downloads being preparedShowing 33–48 of 67 results

Swaps your own framework, steps, or output format into a Skill System skill without breaking it, and saves the result as a separate skill so updates never overwrite your version.
Regular price
Turns a marketing process somebody carries in their head into a written procedure with owners, steps, quality checks and a revision date — plus a checklist version for daily use.
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Reviews a strategy document that already exists — a board pack, an annual plan, a budget case, a positioning — from several standing perspectives at once, and preserves what they disagree about instead of resolving it.
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Reads everything a buyer can see — the website, the deck, the one-pagers, the emails, the ads — against the wording the company agreed, and reports where two surfaces say different things, which ones matter, and the exact edit for each.
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Turns a settled position into the words each audience hears — one claim held constant, a version for every persona and every person on the buying committee, the support each of them accepts, and the thing not to say to each.
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Turns a messaging argument into a test plan you can run in two to four weeks with no research budget, then reads the results and says what they do and do not license you to change.
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Decides first whether a thing needs a name at all, then generates and screens candidates against criteria you agreed before seeing any of them.
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Writes positioning.md — the category, the statement, three differentiators that survive a stress test, why now, and the objections that actually stall deals.
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Examines what the company charges for rather than how much — the unit the price counts, how the tiers are separated, what the setup fee does to the package, and how any of it is explained to a buyer.
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Sizes a launch against four signals, then builds the plan that size deserves — the story, the channels, the internal rollout, the dates and the review that closes it.
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Diagnoses where marketing and sales are actually broken — lead definitions, the handoff, follow-up speed, feedback, shared numbers, and the joint meeting — then writes the stage definitions, the service-level agreement, and the pipeline review that fix it.
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Works out which moment in a sale is going badly, audits what the company has already given the sales team, says what to throw away, and then builds at most two things — a deck in the order a buyer needs it, a one-pager of the right kind, or a demo narrative timed by scene.
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Builds the list of what buyers actually push back on — in their own words, with what each one really means, the answer that has worked in your own calls, and a mark on anything borrowed from general practice rather than tested here.
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Builds 12 to 15 prompts real buyers would type into an AI assistant, gives you a scoring sheet to run them yourself across four answer engines, then reads the results and names the five fixes worth making.
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Runs a fifteen-minute weekly read of a marketing team's own numbers — what is off, why, and what changes this week — and sets the short scorecard it reads from.
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Works out why deals were actually won and lost, starting from the assumption that the reason in the CRM is wrong — with a verdict per deal, a pattern across them, and the evidence cited deal by deal.
Regular priceA connected way to work
The essentials
Build a foundation with 46 skills for recurring marketing work.
One-time purchase
Coming soon · downloads being preparedThe bigger picture
Connect your workflow with all 62 skills and five playbooks.
One-time purchase
Coming soon · downloads being prepared