The essentials
Core Skills Bundle
Build a foundation with 46 skills for recurring marketing work.
Regular price $300.00Launch price $199.00Save $101.00
One-time purchase
Coming soon · downloads being preparedSkills
Browse by the work you do
01
Strategy & Planning
Explore the category 02Brand & Messaging
Explore the category 03Product Marketing
Explore the category 04Customer & Market Research
Explore the category 05Content & Campaigns
Explore the category 06Marketing Operations & AI
Explore the category 07Leadership & Teams
Explore the category 08Measurement & Reporting
Explore the category 09Client & Consulting
Explore the categoryShowing 49–64 of 67 results
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Launch price
Board Report AI Playbook for Marketers
Prepares the marketing section of a board pack and the person who has to answer for it: the numbers the team actually watches, an honest statement of what those numbers can and cannot support, the pack itself with its mandatory disclosures, and a pressure test before it goes. Standalone playbook: required skills are sold separately; you must already own them. See the prerequisite list below.
Regular price$50.00Launch price $29.99Save $20.01 Read more -
Launch price
Brand Voice AI Skill for Marketers
Builds brand-voice.md from writing the company has already published — the voice in one line, the traits with do and don't examples, the word lists, and the formatting rules.
Regular price$30.00Launch price $19.99Save $10.01 Add to cart -
Launch price
Client Onboarding Sprint AI Playbook for Marketers
Takes a new client from nothing to a presentable ninety-day plan: their own context files, an audit of where they actually are, and a plan sequenced by what you are allowed to decide — with the decisions recorded as you go. Standalone playbook: required skills are sold separately; you must already own them. See the prerequisite list below.
Regular price$50.00Launch price $29.99Save $20.01 Read more -
Launch price
Company Context AI Skill for Marketers
Fills in company.md and product.md properly — who the company is, how marketing is staffed, what it sells, and the limits on both.
Regular price$30.00Launch price $19.99Save $10.01 Add to cart -
Launch price
Customer Language Bank AI Skill
Builds and grows customer-language.md — what buyers actually said, word for word, about the problem, the result, the category, and the questions they ask.
Regular price$30.00Launch price $19.99Save $10.01 Add to cart -
Launch price
Email Marketing AI Skill for Marketers
Works out what your list is actually big enough to do, checks that mail is arriving at all, and then builds the sequences and writes the emails that the list supports — starting with the one that works at any size.
Regular price$50.00Launch price $29.99Save $20.01 Add to cart -
Launch price
Growth Experiments AI Skill for Marketers
Sorts the question before designing anything: whether a test could settle it, whether somebody could just be asked, or whether it is already decided and wants a reason rather than evidence.
Regular price$50.00Launch price $29.99Save $20.01 Add to cart -
Launch price
Launch in a Box AI Playbook for Marketers
Builds the kit a launch actually needs: the size it deserves, the claim it rests on, the words each audience hears, the dated plan, what sales is given, the announcement, and the campaign — with every one of those gated on the size rather than produced because the box has a slot for it. Standalone playbook: required skills are sold separately; you must already own them. See the prerequisite list below.
Regular price$50.00Launch price $29.99Save $20.01 Read more -
Launch price
Marketing Claim Check AI Skill
Takes every claim the company makes and says, one at a time, whether anything it can actually show backs it up — with the verdict, the evidence named, and for anything thin a rewrite the evidence does carry.
Regular price$30.00Launch price $19.99Save $10.01 Add to cart -
Launch price
Marketing Decision Log AI Skill
Records a marketing decision and the reasoning behind it as a dated entry, and finds past decisions again when someone asks why a call was made.
Regular price$30.00Launch price $19.99Save $10.01 Add to cart -
Launch price
Offer and Lead Gen AI Skill for Marketers
Works out whether you can answer the enquiries you already get, then fixes what you are asking strangers to do and what they get for doing it.
Regular price$50.00Launch price $29.99Save $20.01 Add to cart -
Launch price
One-Person Marketing AI Skill for Marketers
Reads how many people actually do marketing here, then builds a plan that one or two of them could execute — one goal, a written list of what is not being done, and the five skills worth running at this size.
Regular price$50.00Launch price $29.99Save $20.01 Add to cart -
Launch price
OS Setup AI Skill for Marketers
Creates the eleven context files Skill System runs on, in about fifteen minutes, filling what you can answer in a sentence and naming the skill that does the rest properly.
Regular price$30.00Launch price $19.99Save $10.01 Add to cart -
Launch price
Paid Media Execution AI Skill for Marketers
Separates what the ad platform decides from what you still decide, then does the work on the five things you control — the creative, the inputs, the destination, what counts as a conversion, and who you refuse to bid on.
Regular price$50.00Launch price $29.99Save $20.01 Add to cart -
Launch price
Positioning Refresh AI Playbook for Marketers
Re-establishes what a company is and is not, on evidence rather than on argument: interviews with real buyers, a verdict on why deals were actually won and lost, an honest read of the rivals, the rewritten position, a test of whether buyers believe the new claim, and the propagation of all of it into every file that quotes the old one. Standalone playbook: required skills are sold separately; you must already own them. See the prerequisite list below.
Regular price$50.00Launch price $29.99Save $20.01 Read more -
Launch price
PR and Press AI Skill for Marketers
Sorts press and communications work into the one thing worth preparing before you need it, the things that wait for news, and the things a company without a comms person should not be doing — then writes whichever applies.
Regular price$50.00Launch price $29.99Save $20.01 Add to cart
A connected way to work
Explore the bundles
The bigger picture
Pro Bundle
Connect your workflow with all 62 skills and five playbooks.
Regular price $600.00Launch price $299.00Save $301.00
One-time purchase
Coming soon · downloads being prepared