Positioning Refresh AI Playbook for Marketers

Description

Re-establishes what a company is and is not, on evidence rather than on argument: interviews with real buyers, a verdict on why deals were actually won and lost, an honest read of the rivals, the rewritten position, a test of whether buyers believe the new claim, and the propagation of all of it into every file that quotes the old one.

Required skills — own these before purchasing

This standalone playbook coordinates other skills. You should already own and install every skill listed below. They are not included with this playbook purchase.

• Customer Research (customer-research)
• Win-Loss (win-loss)
• Competitor Profiles (competitor-profiles)
• Positioning (positioning)
• Message Testing (message-testing)
• Context Refresh (context-refresh)

The Pro bundle includes this playbook and all of its required skills.

How to launch

1. Install this playbook using the instructions supplied for your platform. Open the workspace or conversation for the company you want to work on.
2. Confirm that the required skills listed above are installed before starting the playbook.
3. Ask your assistant to use positioning-refresh. For example, say refresh our positioning or repositioning project.
4. Follow the playbook’s opening questions and provide the requested company context or files. Keep each client’s context separate.

Work through the stages in order and complete the checkpoints before continuing.

Review any proposed changes before approving them. If your assistant cannot save files, save the complete replacement files it provides.

Included in bundles

Pro.