The essentials
Core Skills Bundle
Build a foundation with 46 skills for recurring marketing work.
Regular price $300.00Launch price $199.00Save $101.00
One-time purchase
Coming soon · downloads being preparedAI Strategy & Planning Skills for Marketers
AI Strategy & Planning Skills for Marketers
Showing all 15 results
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Launch price
AI 30-60-90 Day Marketing Plan Skill
Turns a marketing audit into the first ninety days, ordered by whose permission each item needs rather than by how much it would be worth.
Regular price$50.00Launch price $29.99Save $20.01 Add to cart -
Launch price
AI Beachhead Market & Market Context Skill
Chooses which slice of the ideal customer profile to win first, and says why not the others — with the market read that decides whether the window for each one is open, closing or already shut.
Regular price$30.00Launch price $19.99Save $10.01 Add to cart -
Launch price
AI Go-to-Market Strategy Skill
Decides how the product is sold and bought — which one of seven ways of acquiring customers the company leads with, which second one is allowed, and why not the other five.
Regular price$30.00Launch price $19.99Save $10.01 Add to cart -
Launch price
AI ICP & Persona Builder for Marketers
Writes the company's ideal customer profile, its three to five buyer personas, the segments to disqualify with the signal that identifies each one early, and the buying committee for a typical deal.
Regular price$30.00Launch price $19.99Save $10.01 Add to cart -
Launch price
AI Marketing Budget & Channel Mix Skill
Shows where the marketing budget is going now, what each channel costs per qualified opportunity, and three scenarios for next year — hold, rebalance at the same total, or invest more — then writes the one-page memo that defends the recommended one to finance.
Regular price$30.00Launch price $19.99Save $10.01 Add to cart -
Launch price
AI Marketing OKRs & Quarterly Priorities Skill
Turns a quarterly target into what marketing commits to — three or fewer measurable results, a short list of things that must get finished, and a named gap where the target depends on somebody else.
Regular price$30.00Launch price $19.99Save $10.01 Add to cart -
Launch price
AI Marketing Plan Skill
Writes the annual marketing plan — the small number of bets the year is spent on, what stops to fund them, how the year splits across four quarters, and when the plan gets reopened.
Regular price$30.00Launch price $19.99Save $10.01 Add to cart -
Launch price
AI Marketing Strategy Review Board
Reviews a strategy document that already exists — a board pack, an annual plan, a budget case, a positioning — from several standing perspectives at once, and preserves what they disagree about instead of resolving it.
Regular price$30.00Launch price $19.99Save $10.01 Add to cart -
Launch price
AI Positioning Skill for Marketers
Writes positioning.md — the category, the statement, three differentiators that survive a stress test, why now, and the objections that actually stall deals.
Regular price$30.00Launch price $19.99Save $10.01 Add to cart -
Launch price
AI Pricing & Packaging Strategy Skill
Examines what the company charges for rather than how much — the unit the price counts, how the tiers are separated, what the setup fee does to the package, and how any of it is explained to a buyer.
Regular price$30.00Launch price $19.99Save $10.01 Add to cart -
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Growth Experiments AI Skill for Marketers
Sorts the question before designing anything: whether a test could settle it, whether somebody could just be asked, or whether it is already decided and wants a reason rather than evidence.
Regular price$50.00Launch price $29.99Save $20.01 Add to cart -
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Offer and Lead Gen AI Skill for Marketers
Works out whether you can answer the enquiries you already get, then fixes what you are asking strangers to do and what they get for doing it.
Regular price$50.00Launch price $29.99Save $20.01 Add to cart -
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One-Person Marketing AI Skill for Marketers
Reads how many people actually do marketing here, then builds a plan that one or two of them could execute — one goal, a written list of what is not being done, and the five skills worth running at this size.
Regular price$50.00Launch price $29.99Save $20.01 Add to cart -
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Positioning Refresh AI Playbook for Marketers
Re-establishes what a company is and is not, on evidence rather than on argument: interviews with real buyers, a verdict on why deals were actually won and lost, an honest read of the rivals, the rewritten position, a test of whether buyers believe the new claim, and the propagation of all of it into every file that quotes the old one. Standalone playbook: required skills are sold separately; you must already own them. See the prerequisite list below.
Regular price$50.00Launch price $29.99Save $20.01 Read more -
Launch price
Quarterly Planning Cycle AI Playbook for Marketers
Runs a marketing team's quarterly planning end to end: the context files brought up to date, the quarter's commitments, the money against them, and a summary the chief executive can read without a meeting. Standalone playbook: required skills are sold separately; you must already own them. See the prerequisite list below.
Regular price$50.00Launch price $29.99Save $20.01 Read more
A connected way to work
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The bigger picture
Pro Bundle
Connect your workflow with all 62 skills and five playbooks.
Regular price $600.00Launch price $299.00Save $301.00
One-time purchase
Coming soon · downloads being prepared