A considered approach to AI. Built around the work you do.

Skills for Marketers

AI Skills for Product Marketing

Product marketing connects customer understanding with the decisions behind a launch. Start with the audience and buying situation before producing the campaign assets.

Write the launch brief

Describe the change, who benefits, why it matters now, and what evidence supports the message. Include dependencies, constraints, and the questions sales needs answered.

Review across the team

Ask product to check capabilities, sales to check buying objections, and marketing to check message consistency. Record disagreements and assign the follow-up work.

Explore relevant skills

AI Competitive Battlecard Skill

AI Competitive Battlecard Skill

Turns one competitor's entry in the competitor file into the page a salesperson actually uses — the questions to ask, the answer to that rival's usual claim, one customer who switched, and when to walk away — short enough to read in the ninety seconds before a call.

Regular price $30.00Launch price $19.99Save $10.01
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AI Competitor Profile Skill for Marketers

AI Competitor Profile Skill for Marketers

Builds the honest picture of each company the buyer is also considering — what they claim, who they beat you with, where they are genuinely better, where they are weak, what they charge, and what they have changed lately — and keeps it as the file every other skill checks a competitive claim against.

Regular price $30.00Launch price $19.99Save $10.01
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AI Content Repurposing Skill

AI Content Repurposing Skill

Works out which of the things the company has already published are worth a second life, splits them into pieces that stand up for somebody who never saw the original, and keeps a record of what has been used so nobody meets the same point for the third time.

Regular price $30.00Launch price $19.99Save $10.01
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AI Content Strategy Skill for Marketers

AI Content Strategy Skill for Marketers

Decides what the company will publish and what it will not — three to five pillars tested against the argument and against named rivals, a schedule cut to what the team can actually ship and approve, and a written list of the topics being declined.

Regular price $30.00Launch price $19.99Save $10.01
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AI Copywriting & Editing Skill for Marketers

AI Copywriting & Editing Skill for Marketers

Takes a draft and gives it back better — five passes against the company's own voice file, an unconditional check for claims the company has said it will not make, and either the rewritten text or a pass-by-pass review depending on what the copy has to survive.

Regular price $30.00Launch price $19.99Save $10.01
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AI Customer Research Skill for Marketers

AI Customer Research Skill for Marketers

Designs a round of customer research that will actually settle something — who to talk to, what to ask without leading them, how many is enough — and then reads what comes back with a confidence level on every finding.

Regular price $30.00Launch price $19.99Save $10.01
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AI LinkedIn & Social Media Skill for Marketers

AI LinkedIn & Social Media Skill for Marketers

Decides whether the company should be posting at all, on which platform, how often, and then writes the posts — with every platform claim marked by where it came from, so nobody acts on folklore without knowing it is folklore.

Regular price $30.00Launch price $19.99Save $10.01
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AI Marketing Campaign Brief Skill

AI Marketing Campaign Brief Skill

Writes the one-page brief a campaign runs from — one objective with a number in it, who it is for, the offer, the channels, the dates, what the campaign will deliberately not do, who picks up what it produces, and the point at which it stops whether or not it worked.

Regular price $30.00Launch price $19.99Save $10.01
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AI Message House Skill for Marketers

AI Message House Skill for Marketers

Turns a settled position into the words each audience hears — one claim held constant, a version for every persona and every person on the buying committee, the support each of them accepts, and the thing not to say to each.

Regular price $30.00Launch price $19.99Save $10.01
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AI Pricing & Packaging Strategy Skill

AI Pricing & Packaging Strategy Skill

Examines what the company charges for rather than how much — the unit the price counts, how the tiers are separated, what the setup fee does to the package, and how any of it is explained to a buyer.

Regular price $30.00Launch price $19.99Save $10.01
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AI Product Launch Playbook

AI Product Launch Playbook

Sizes a launch against four signals, then builds the plan that size deserves — the story, the channels, the internal rollout, the dates and the review that closes it.

Regular price $30.00Launch price $19.99Save $10.01
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AI Sales & Marketing Alignment Skill

AI Sales & Marketing Alignment Skill

Diagnoses where marketing and sales are actually broken — lead definitions, the handoff, follow-up speed, feedback, shared numbers, and the joint meeting — then writes the stage definitions, the service-level agreement, and the pipeline review that fix it.

Regular price $30.00Launch price $19.99Save $10.01
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AI Sales Enablement Skill for Marketers

AI Sales Enablement Skill for Marketers

Works out which moment in a sale is going badly, audits what the company has already given the sales team, says what to throw away, and then builds at most two things — a deck in the order a buyer needs it, a one-pager of the right kind, or a demo narrative timed by scene.

Regular price $30.00Launch price $19.99Save $10.01
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AI Sales Objection Library Skill

AI Sales Objection Library Skill

Builds the list of what buyers actually push back on — in their own words, with what each one really means, the answer that has worked in your own calls, and a mark on anything borrowed from general practice rather than tested here.

Regular price $30.00Launch price $19.99Save $10.01
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AI Search Visibility Check for Marketers

AI Search Visibility Check for Marketers

Builds 12 to 15 prompts real buyers would type into an AI assistant, gives you a scoring sheet to run them yourself across four answer engines, then reads the results and names the five fixes worth making.

Regular price $30.00Launch price $19.99Save $10.01
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AI Win-Loss Analysis Skill

AI Win-Loss Analysis Skill

Works out why deals were actually won and lost, starting from the assumption that the reason in the CRM is wrong — with a verdict per deal, a pattern across them, and the evidence cited deal by deal.

Regular price $30.00Launch price $19.99Save $10.01
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Email Marketing AI Skill for Marketers

Email Marketing AI Skill for Marketers

Works out what your list is actually big enough to do, checks that mail is arriving at all, and then builds the sequences and writes the emails that the list supports — starting with the one that works at any size.

Regular price $50.00Launch price $29.99Save $20.01
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Launch in a Box AI Playbook for Marketers

Launch in a Box AI Playbook for Marketers

Builds the kit a launch actually needs: the size it deserves, the claim it rests on, the words each audience hears, the dated plan, what sales is given, the announcement, and the campaign — with every one of those gated on the size rather than produced because the box has a slot for it. Standalone playbook: required skills are sold separately; you must already own them. See the prerequisite list below.

Regular price $50.00Launch price $29.99Save $20.01
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Paid Media Execution AI Skill for Marketers

Paid Media Execution AI Skill for Marketers

Separates what the ad platform decides from what you still decide, then does the work on the five things you control — the creative, the inputs, the destination, what counts as a conversion, and who you refuse to bid on.

Regular price $50.00Launch price $29.99Save $20.01
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PR and Press AI Skill for Marketers

PR and Press AI Skill for Marketers

Sorts press and communications work into the one thing worth preparing before you need it, the things that wait for news, and the things a company without a comms person should not be doing — then writes whichever applies.

Regular price $50.00Launch price $29.99Save $20.01
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Press Release AI Skill for Marketers

Press Release AI Skill for Marketers

Takes a release that has already been judged newsworthy and gets it out of the building: the approval sequence with real dates, a quote somebody will actually print, the boilerplate, and whether to pay for distribution.

Regular price $50.00Launch price $29.99Save $20.01
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SEO Foundations AI Skill for Marketers

SEO Foundations AI Skill for Marketers

Sorts every SEO fix by who can actually make it, finds the pages competing with each other before anything gets optimised, and builds the plan from the queries your buyers actually type.

Regular price $50.00Launch price $29.99Save $20.01
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The essentials

Core Skills Bundle

Build a foundation with 46 skills for recurring marketing work.

Regular price $300.00Launch price $199.00Save $101.00

One-time purchase

Coming soon · downloads being prepared

The bigger picture

Pro Bundle

Connect your workflow with all 62 skills and five playbooks.

Regular price $600.00Launch price $299.00Save $301.00

One-time purchase

Coming soon · downloads being prepared