AI Skills for AI Adoption
AI adoption starts with choosing work that can be reviewed. Define the task, the information it needs, and the standard a useful result must meet before expanding…
Skills for Marketers
Start with the problem you need to solve
Choose a marketing problem, gather the evidence it needs, and work toward an output your team can review. These starting points help you plan the work while the skill library is being built.
AI Skills for Competitive Research
Competitive research helps you understand the choices available to your customers. Keep observations, interpretations, and unanswered questions separate so comparisons remain useful.Define the comparisonChoose the customer problem,…
AI Skills for Marketing Planning
Marketing planning turns business goals into choices about audiences, activities, resources, and measurement. Make the constraints visible before you build the calendar.Set the planning contextGather the commercial…
AI Skills for Marketing Workflows
A repeatable marketing workflow connects an input, a sequence of decisions, and an output. Make the handoffs explicit so the next person understands what to do and…
AI Skills for Positioning
Positioning explains who an offer is for, the alternatives customers consider, and why a difference matters. A useful AI-assisted workflow begins with evidence about those choices.Gather the…
AI Skills for Product Marketing
Product marketing connects customer understanding with the decisions behind a launch. Start with the audience and buying situation before producing the campaign assets.Write the launch briefDescribe the…
AI Skills for Sales Enablement
Sales enablement gives a sales team useful material for the conversations buyers actually have. Ground each asset in a specific buying question and a claim you can…