Description
Builds the kit a launch actually needs: the size it deserves, the claim it rests on, the words each audience hears, the dated plan, what sales is given, the announcement, and the campaign — with every one of those gated on the size rather than produced because the box has a slot for it.
Required skills — own these before purchasing
This standalone playbook coordinates other skills. You should already own and install every skill listed below. They are not included with this playbook purchase.
- Launch Playbook (
launch-playbook) - Positioning (
positioning) - Message House (
message-house) - Sales Enablement (
sales-enablement) - Feature Announcement (
feature-announcement) - Campaign Brief (
campaign-brief)
The Pro bundle includes this playbook and all of its required skills.
How to launch
- Install this playbook using the instructions supplied for your platform. Open the workspace or conversation for the company you want to work on.
- Confirm that the required skills listed above are installed before starting the playbook.
- Ask your assistant to use
launch-in-a-box. For example, saylaunch in a box
orbuild our launch kit
. - Follow the playbook’s opening questions and provide the requested company context or files. Keep each client’s context separate.
Work through the stages in order and complete the checkpoints before continuing.
Review any proposed changes before approving them. If your assistant cannot save files, save the complete replacement files it provides.
Included in bundles
Pro.







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