A considered approach to AI. Built around the work you do.
Launch price

Launch in a Box AI Playbook for Marketers

Regular price $50.00Launch price $29.99Save $20.01

Builds the kit a launch actually needs: the size it deserves, the claim it rests on, the words each audience hears, the dated plan, what sales is given, the announcement, and the campaign — with every one of those gated on the size rather than produced because the box has a slot for it. Standalone playbook: required skills are sold separately; you must already own them. See the prerequisite list below.

This skill is being prepared for release.

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Description

Builds the kit a launch actually needs: the size it deserves, the claim it rests on, the words each audience hears, the dated plan, what sales is given, the announcement, and the campaign — with every one of those gated on the size rather than produced because the box has a slot for it.

Required skills — own these before purchasing

This standalone playbook coordinates other skills. You should already own and install every skill listed below. They are not included with this playbook purchase.

  • Launch Playbook (launch-playbook)
  • Positioning (positioning)
  • Message House (message-house)
  • Sales Enablement (sales-enablement)
  • Feature Announcement (feature-announcement)
  • Campaign Brief (campaign-brief)

The Pro bundle includes this playbook and all of its required skills.

How to launch

  1. Install this playbook using the instructions supplied for your platform. Open the workspace or conversation for the company you want to work on.
  2. Confirm that the required skills listed above are installed before starting the playbook.
  3. Ask your assistant to use launch-in-a-box. For example, say launch in a box or build our launch kit.
  4. Follow the playbook’s opening questions and provide the requested company context or files. Keep each client’s context separate.

Work through the stages in order and complete the checkpoints before continuing.

Review any proposed changes before approving them. If your assistant cannot save files, save the complete replacement files it provides.

Included in bundles

Pro.

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Compatible platforms

ChatGPT · Claude · Cowork

Best for

Fractional CMOs · Marketing Leaders · Product Marketers

Use cases

Marketing Workflows · Product Marketing

Build your toolkit

Make the whole workflow work.

The essentials

Core Skills Bundle

Build a foundation with 46 skills for recurring marketing work.

Regular price $300.00Launch price $199.00Save $101.00

One-time purchase

Coming soon · downloads being prepared

The bigger picture

Pro Bundle

Connect your workflow with all 62 skills and five playbooks.

Regular price $600.00Launch price $299.00Save $301.00

One-time purchase

Coming soon · downloads being prepared