The essentials
Core Skills Bundle
Build a foundation with 46 skills for recurring marketing work.
One-time purchase
Coming soon · downloads being preparedShowing 17–32 of 67 results

Takes a draft and gives it back better — five passes against the company's own voice file, an unconditional check for claims the company has said it will not make, and either the rewritten text or a pass-by-pass review depending on what the copy has to survive.
Regular price
Designs a round of customer research that will actually settle something — who to talk to, what to ask without leading them, how many is enough — and then reads what comes back with a confidence level on every finding.
Regular price
Three things for managing upward and across: a map of who can block an initiative and what each of them needs, a CEO update under 300 words, and a buy-in plan for a proposal you need approved.
Regular price
Writes the announcement for something that shipped — the release note, the in-product line, the customer email and the sentence a salesperson can say out loud — from one pass over what changed.
Regular price
Decides how the product is sold and bought — which one of seven ways of acquiring customers the company leads with, which second one is allowed, and why not the other five.
Regular price
Writes the company's ideal customer profile, its three to five buyer personas, the segments to disqualify with the signal that identifies each one early, and the buying committee for a typical deal.
Regular price
Decides whether the company should be posting at all, on which platform, how often, and then writes the posts — with every platform claim marked by where it came from, so nobody acts on folklore without knowing it is folklore.
Regular price
Scores a marketing function across six areas against a written rubric, then produces quick wins, risks, and three recommendations, with the evidence behind every score.
Regular price
Shows where the marketing budget is going now, what each channel costs per qualified opportunity, and three scenarios for next year — hold, rebalance at the same total, or invest more — then writes the one-page memo that defends the recommended one to finance.
Regular price
Writes the one-page brief a campaign runs from — one objective with a number in it, who it is for, the offer, the channels, the dates, what the campaign will deliberately not do, who picks up what it produces, and the point at which it stops whether or not it worked.
Regular price
The front door: say what you are trying to get done in your own words, and this works out which one of the sixty-odd skills and playbooks in Skill System does it, says which and why in one line, and starts it.
Regular price
Builds the funnel from the counts a company already records, works out which stage is the constraint by what a point there is worth rather than by which rate looks worst, and states plainly what the measurement can and cannot support.
Regular price
Produces everything needed to hire one marketing role: the job description, the interview stages, the scorecard interviewers fill in, a paid work sample, and the first 30 days.
Regular price
Turns a quarterly target into what marketing commits to — three or fewer measurable results, a short list of things that must get finished, and a named gap where the target depends on somebody else.
Regular price
Writes the annual marketing plan — the small number of bets the year is spent on, what stops to fund them, how the year splits across four quarters, and when the plan gets reopened.
Regular price
Turns an audit into a proposal a client can say yes to and a scope of work that survives the engagement — with the audit's confidence carried into every promise, and the client's own obligations priced in their hours.
Regular priceA connected way to work
The essentials
Build a foundation with 46 skills for recurring marketing work.
One-time purchase
Coming soon · downloads being preparedThe bigger picture
Connect your workflow with all 62 skills and five playbooks.
One-time purchase
Coming soon · downloads being prepared