Skills for Marketers
AI adoption starts with choosing work that can be reviewed. Define the task, the information it needs, and the standard a useful result must meet before expanding to more workflows.
Pick a recurring task with a clear owner and an observable output. Agree which data can be used, how access is managed, and what must be checked before anyone acts on the result.
Compare the output with your existing process. Record editing effort, factual errors, and whether the result helps the task. Use those observations to decide what to adjust or try next.
Turns scattered individual AI use into something a marketing team does the same way and a leader can report on — a readiness level, a prioritised list of what to move first, written usage guidelines, a 30-day pilot and 60-day rollout, and an adoption scorecard with a one-slide summary for a CEO or board.
Sets up a separate workspace for a client so their context files never mix with anybody else's, and confirms which client you are working on before any other skill reads a file.
Checks your context files for facts that have gone out of date, required sections left empty, files that contradict each other, and decisions the files never caught up with, then proposes the specific edits to fix each one.
The front door: say what you are trying to get done in your own words, and this works out which one of the sixty-odd skills and playbooks in Skill System does it, says which and why in one line, and starts it.
Swaps your own framework, steps, or output format into a Skill System skill without breaking it, and saves the result as a separate skill so updates never overwrite your version.
Turns a marketing process somebody carries in their head into a written procedure with owners, steps, quality checks and a revision date — plus a checklist version for daily use.
Fills in company.md and product.md properly — who the company is, how marketing is staffed, what it sells, and the limits on both.
Records a marketing decision and the reasoning behind it as a dated entry, and finds past decisions again when someone asks why a call was made.
Reads how many people actually do marketing here, then builds a plan that one or two of them could execute — one goal, a written list of what is not being done, and the five skills worth running at this size.
Creates the eleven context files Skill System runs on, in about fifteen minutes, filling what you can answer in a sentence and naming the skill that does the rest properly.
The essentials
Build a foundation with 46 skills for recurring marketing work.
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Coming soon · downloads being preparedThe bigger picture
Connect your workflow with all 62 skills and five playbooks.
One-time purchase
Coming soon · downloads being prepared