
AI Agency & Freelancer Brief Builder
Writes the brief you send an agency, freelancer, or contractor for one named deliverable, and reviews what comes back against it.
Skills for Marketers
Product marketing connects customer understanding with the decisions behind a launch. Start with the audience and buying situation before producing the campaign assets.
Describe the change, who benefits, why it matters now, and what evidence supports the message. Include dependencies, constraints, and the questions sales needs answered.
Ask product to check capabilities, sales to check buying objections, and marketing to check message consistency. Record disagreements and assign the follow-up work.

Writes the brief you send an agency, freelancer, or contractor for one named deliverable, and reviews what comes back against it.

Turns one competitor's entry in the competitor file into the page a salesperson actually uses — the questions to ask, the answer to that rival's usual claim, one customer who switched, and when to walk away — short enough to read in the ninety seconds before a call.

Builds the honest picture of each company the buyer is also considering — what they claim, who they beat you with, where they are genuinely better, where they are weak, what they charge, and what they have changed lately — and keeps it as the file every other skill checks a competitive claim against.

Works out which of the things the company has already published are worth a second life, splits them into pieces that stand up for somebody who never saw the original, and keeps a record of what has been used so nobody meets the same point for the third time.

Decides what the company will publish and what it will not — three to five pillars tested against the argument and against named rivals, a schedule cut to what the team can actually ship and approve, and a written list of the topics being declined.

Takes a draft and gives it back better — five passes against the company's own voice file, an unconditional check for claims the company has said it will not make, and either the rewritten text or a pass-by-pass review depending on what the copy has to survive.

Designs a round of customer research that will actually settle something — who to talk to, what to ask without leading them, how many is enough — and then reads what comes back with a confidence level on every finding.

Writes the announcement for something that shipped — the release note, the in-product line, the customer email and the sentence a salesperson can say out loud — from one pass over what changed.

Decides whether the company should be posting at all, on which platform, how often, and then writes the posts — with every platform claim marked by where it came from, so nobody acts on folklore without knowing it is folklore.

Writes the one-page brief a campaign runs from — one objective with a number in it, who it is for, the offer, the channels, the dates, what the campaign will deliberately not do, who picks up what it produces, and the point at which it stops whether or not it worked.

Turns a settled position into the words each audience hears — one claim held constant, a version for every persona and every person on the buying committee, the support each of them accepts, and the thing not to say to each.

Writes positioning.md — the category, the statement, three differentiators that survive a stress test, why now, and the objections that actually stall deals.

Examines what the company charges for rather than how much — the unit the price counts, how the tiers are separated, what the setup fee does to the package, and how any of it is explained to a buyer.

Sizes a launch against four signals, then builds the plan that size deserves — the story, the channels, the internal rollout, the dates and the review that closes it.

Diagnoses where marketing and sales are actually broken — lead definitions, the handoff, follow-up speed, feedback, shared numbers, and the joint meeting — then writes the stage definitions, the service-level agreement, and the pipeline review that fix it.

Works out which moment in a sale is going badly, audits what the company has already given the sales team, says what to throw away, and then builds at most two things — a deck in the order a buyer needs it, a one-pager of the right kind, or a demo narrative timed by scene.

Builds the list of what buyers actually push back on — in their own words, with what each one really means, the answer that has worked in your own calls, and a mark on anything borrowed from general practice rather than tested here.

Builds 12 to 15 prompts real buyers would type into an AI assistant, gives you a scoring sheet to run them yourself across four answer engines, then reads the results and names the five fixes worth making.

Works out why deals were actually won and lost, starting from the assumption that the reason in the CRM is wrong — with a verdict per deal, a pattern across them, and the evidence cited deal by deal.

Works out what your list is actually big enough to do, checks that mail is arriving at all, and then builds the sequences and writes the emails that the list supports — starting with the one that works at any size.

Builds the kit a launch actually needs: the size it deserves, the claim it rests on, the words each audience hears, the dated plan, what sales is given, the announcement, and the campaign — with every one of those gated on the size rather than produced because the box has a slot for it. Standalone playbook: required skills are sold separately; you must already own them. See the prerequisite list below.

Separates what the ad platform decides from what you still decide, then does the work on the five things you control — the creative, the inputs, the destination, what counts as a conversion, and who you refuse to bid on.

Sorts press and communications work into the one thing worth preparing before you need it, the things that wait for news, and the things a company without a comms person should not be doing — then writes whichever applies.

Takes a release that has already been judged newsworthy and gets it out of the building: the approval sequence with real dates, a quote somebody will actually print, the boilerplate, and whether to pay for distribution.

Sorts every SEO fix by who can actually make it, finds the pages competing with each other before anything gets optimised, and builds the plan from the queries your buyers actually type.
The essentials
Build a foundation with 46 skills for recurring marketing work.
One-time purchase
Coming soon · downloads being preparedThe bigger picture
Connect your workflow with all 62 skills and five playbooks.
One-time purchase
Coming soon · downloads being prepared