
AI 30-60-90 Day Marketing Plan Skill
Turns a marketing audit into the first ninety days, ordered by whose permission each item needs rather than by how much it would be worth.
Skills for Marketers
A repeatable marketing workflow connects an input, a sequence of decisions, and an output. Make the handoffs explicit so the next person understands what to do and why.
Choose a brief, report, or review that your team repeats. List its inputs, the decisions it requires, its owner, and the conditions that make it complete.
Decide where a person needs to check evidence, brand voice, or business judgment. Save the agreed process and revisit it when the inputs or responsibilities change.

Turns a marketing audit into the first ninety days, ordered by whose permission each item needs rather than by how much it would be worth.

Turns scattered individual AI use into something a marketing team does the same way and a leader can report on — a readiness level, a prioritised list of what to move first, written usage guidelines, a 30-day pilot and 60-day rollout, and an adoption scorecard with a one-slide summary for a CEO or board.

Writes the brief you send an agency, freelancer, or contractor for one named deliverable, and reviews what comes back against it.

Writes the monthly performance report a consultant sends a client, or a marketing leader sends their CEO: what happened, what missed and why, what changed in the thinking, and what needs deciding.

Sets up a separate workspace for a client so their context files never mix with anybody else's, and confirms which client you are working on before any other skill reads a file.

Works out which of the things the company has already published are worth a second life, splits them into pieces that stand up for somebody who never saw the original, and keeps a record of what has been used so nobody meets the same point for the third time.

Decides what the company will publish and what it will not — three to five pillars tested against the argument and against named rivals, a schedule cut to what the team can actually ship and approve, and a written list of the topics being declined.

Checks your context files for facts that have gone out of date, required sections left empty, files that contradict each other, and decisions the files never caught up with, then proposes the specific edits to fix each one.

Takes a draft and gives it back better — five passes against the company's own voice file, an unconditional check for claims the company has said it will not make, and either the rewritten text or a pass-by-pass review depending on what the copy has to survive.

Writes the announcement for something that shipped — the release note, the in-product line, the customer email and the sentence a salesperson can say out loud — from one pass over what changed.

Decides whether the company should be posting at all, on which platform, how often, and then writes the posts — with every platform claim marked by where it came from, so nobody acts on folklore without knowing it is folklore.

Scores a marketing function across six areas against a written rubric, then produces quick wins, risks, and three recommendations, with the evidence behind every score.

Writes the one-page brief a campaign runs from — one objective with a number in it, who it is for, the offer, the channels, the dates, what the campaign will deliberately not do, who picks up what it produces, and the point at which it stops whether or not it worked.

The front door: say what you are trying to get done in your own words, and this works out which one of the sixty-odd skills and playbooks in Skill System does it, says which and why in one line, and starts it.

Builds the funnel from the counts a company already records, works out which stage is the constraint by what a point there is worth rather than by which rate looks worst, and states plainly what the measurement can and cannot support.

Turns an audit into a proposal a client can say yes to and a scope of work that survives the engagement — with the audit's confidence carried into every promise, and the client's own obligations priced in their hours.

Swaps your own framework, steps, or output format into a Skill System skill without breaking it, and saves the result as a separate skill so updates never overwrite your version.

Turns a marketing process somebody carries in their head into a written procedure with owners, steps, quality checks and a revision date — plus a checklist version for daily use.

Builds 12 to 15 prompts real buyers would type into an AI assistant, gives you a scoring sheet to run them yourself across four answer engines, then reads the results and names the five fixes worth making.

Runs a fifteen-minute weekly read of a marketing team's own numbers — what is off, why, and what changes this week — and sets the short scorecard it reads from.

Prepares the marketing section of a board pack and the person who has to answer for it: the numbers the team actually watches, an honest statement of what those numbers can and cannot support, the pack itself with its mandatory disclosures, and a pressure test before it goes. Standalone playbook: required skills are sold separately; you must already own them. See the prerequisite list below.

Takes a new client from nothing to a presentable ninety-day plan: their own context files, an audit of where they actually are, and a plan sequenced by what you are allowed to decide — with the decisions recorded as you go. Standalone playbook: required skills are sold separately; you must already own them. See the prerequisite list below.

Fills in company.md and product.md properly — who the company is, how marketing is staffed, what it sells, and the limits on both.

Works out what your list is actually big enough to do, checks that mail is arriving at all, and then builds the sequences and writes the emails that the list supports — starting with the one that works at any size.

Builds the kit a launch actually needs: the size it deserves, the claim it rests on, the words each audience hears, the dated plan, what sales is given, the announcement, and the campaign — with every one of those gated on the size rather than produced because the box has a slot for it. Standalone playbook: required skills are sold separately; you must already own them. See the prerequisite list below.

Records a marketing decision and the reasoning behind it as a dated entry, and finds past decisions again when someone asks why a call was made.

Reads how many people actually do marketing here, then builds a plan that one or two of them could execute — one goal, a written list of what is not being done, and the five skills worth running at this size.

Creates the eleven context files Skill System runs on, in about fifteen minutes, filling what you can answer in a sentence and naming the skill that does the rest properly.

Separates what the ad platform decides from what you still decide, then does the work on the five things you control — the creative, the inputs, the destination, what counts as a conversion, and who you refuse to bid on.

Re-establishes what a company is and is not, on evidence rather than on argument: interviews with real buyers, a verdict on why deals were actually won and lost, an honest read of the rivals, the rewritten position, a test of whether buyers believe the new claim, and the propagation of all of it into every file that quotes the old one. Standalone playbook: required skills are sold separately; you must already own them. See the prerequisite list below.

Sorts press and communications work into the one thing worth preparing before you need it, the things that wait for news, and the things a company without a comms person should not be doing — then writes whichever applies.

Takes a release that has already been judged newsworthy and gets it out of the building: the approval sequence with real dates, a quote somebody will actually print, the boilerplate, and whether to pay for distribution.

Runs a marketing team's quarterly planning end to end: the context files brought up to date, the quarter's commitments, the money against them, and a summary the chief executive can read without a meeting. Standalone playbook: required skills are sold separately; you must already own them. See the prerequisite list below.

Sorts every SEO fix by who can actually make it, finds the pages competing with each other before anything gets optimised, and builds the plan from the queries your buyers actually type.
The essentials
Build a foundation with 46 skills for recurring marketing work.
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Coming soon · downloads being preparedThe bigger picture
Connect your workflow with all 62 skills and five playbooks.
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Coming soon · downloads being prepared