A considered approach to AI. Built around the work you do.

Skills for Marketers

AI Skills for Marketing Workflows

A repeatable marketing workflow connects an input, a sequence of decisions, and an output. Make the handoffs explicit so the next person understands what to do and why.

Map one recurring task

Choose a brief, report, or review that your team repeats. List its inputs, the decisions it requires, its owner, and the conditions that make it complete.

Add a review checkpoint

Decide where a person needs to check evidence, brand voice, or business judgment. Save the agreed process and revisit it when the inputs or responsibilities change.

Explore relevant skills

AI Adoption Playbook for Marketing Teams

AI Adoption Playbook for Marketing Teams

Turns scattered individual AI use into something a marketing team does the same way and a leader can report on — a readiness level, a prioritised list of what to move first, written usage guidelines, a 30-day pilot and 60-day rollout, and an adoption scorecard with a one-slide summary for a CEO or board.

Regular price $30.00Launch price $19.99Save $10.01
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AI Client Marketing Report Skill

AI Client Marketing Report Skill

Writes the monthly performance report a consultant sends a client, or a marketing leader sends their CEO: what happened, what missed and why, what changed in the thinking, and what needs deciding.

Regular price $50.00Launch price $29.99Save $20.01
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AI Content Repurposing Skill

AI Content Repurposing Skill

Works out which of the things the company has already published are worth a second life, splits them into pieces that stand up for somebody who never saw the original, and keeps a record of what has been used so nobody meets the same point for the third time.

Regular price $30.00Launch price $19.99Save $10.01
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AI Content Strategy Skill for Marketers

AI Content Strategy Skill for Marketers

Decides what the company will publish and what it will not — three to five pillars tested against the argument and against named rivals, a schedule cut to what the team can actually ship and approve, and a written list of the topics being declined.

Regular price $30.00Launch price $19.99Save $10.01
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AI Context Refresh Skill for Marketing

AI Context Refresh Skill for Marketing

Checks your context files for facts that have gone out of date, required sections left empty, files that contradict each other, and decisions the files never caught up with, then proposes the specific edits to fix each one.

Regular price $30.00Launch price $19.99Save $10.01
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AI Copywriting & Editing Skill for Marketers

AI Copywriting & Editing Skill for Marketers

Takes a draft and gives it back better — five passes against the company's own voice file, an unconditional check for claims the company has said it will not make, and either the rewritten text or a pass-by-pass review depending on what the copy has to survive.

Regular price $30.00Launch price $19.99Save $10.01
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AI LinkedIn & Social Media Skill for Marketers

AI LinkedIn & Social Media Skill for Marketers

Decides whether the company should be posting at all, on which platform, how often, and then writes the posts — with every platform claim marked by where it came from, so nobody acts on folklore without knowing it is folklore.

Regular price $30.00Launch price $19.99Save $10.01
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AI Marketing Audit Skill

AI Marketing Audit Skill

Scores a marketing function across six areas against a written rubric, then produces quick wins, risks, and three recommendations, with the evidence behind every score.

Regular price $30.00Launch price $19.99Save $10.01
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AI Marketing Campaign Brief Skill

AI Marketing Campaign Brief Skill

Writes the one-page brief a campaign runs from — one objective with a number in it, who it is for, the offer, the channels, the dates, what the campaign will deliberately not do, who picks up what it produces, and the point at which it stops whether or not it worked.

Regular price $30.00Launch price $19.99Save $10.01
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AI Marketing Command Center Skill

AI Marketing Command Center Skill

The front door: say what you are trying to get done in your own words, and this works out which one of the sixty-odd skills and playbooks in Skill System does it, says which and why in one line, and starts it.

Regular price $30.00Launch price $19.99Save $10.01
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AI Marketing Funnel & Measurement Skill

AI Marketing Funnel & Measurement Skill

Builds the funnel from the counts a company already records, works out which stage is the constraint by what a point there is worth rather than by which rate looks worst, and states plainly what the measurement can and cannot support.

Regular price $30.00Launch price $19.99Save $10.01
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AI Marketing Proposal & SOW Skill

AI Marketing Proposal & SOW Skill

Turns an audit into a proposal a client can say yes to and a scope of work that survives the engagement — with the audit's confidence carried into every promise, and the client's own obligations priced in their hours.

Regular price $50.00Launch price $29.99Save $20.01
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AI Marketing Skill Customizer

AI Marketing Skill Customizer

Swaps your own framework, steps, or output format into a Skill System skill without breaking it, and saves the result as a separate skill so updates never overwrite your version.

Regular price $50.00Launch price $29.99Save $20.01
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AI Marketing SOP Builder

AI Marketing SOP Builder

Turns a marketing process somebody carries in their head into a written procedure with owners, steps, quality checks and a revision date — plus a checklist version for daily use.

Regular price $50.00Launch price $29.99Save $20.01
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AI Search Visibility Check for Marketers

AI Search Visibility Check for Marketers

Builds 12 to 15 prompts real buyers would type into an AI assistant, gives you a scoring sheet to run them yourself across four answer engines, then reads the results and names the five fixes worth making.

Regular price $30.00Launch price $19.99Save $10.01
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AI Weekly Marketing Pulse Skill

AI Weekly Marketing Pulse Skill

Runs a fifteen-minute weekly read of a marketing team's own numbers — what is off, why, and what changes this week — and sets the short scorecard it reads from.

Regular price $30.00Launch price $19.99Save $10.01
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Board Report AI Playbook for Marketers

Board Report AI Playbook for Marketers

Prepares the marketing section of a board pack and the person who has to answer for it: the numbers the team actually watches, an honest statement of what those numbers can and cannot support, the pack itself with its mandatory disclosures, and a pressure test before it goes. Standalone playbook: required skills are sold separately; you must already own them. See the prerequisite list below.

Regular price $50.00Launch price $29.99Save $20.01
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Client Onboarding Sprint AI Playbook for Marketers

Client Onboarding Sprint AI Playbook for Marketers

Takes a new client from nothing to a presentable ninety-day plan: their own context files, an audit of where they actually are, and a plan sequenced by what you are allowed to decide — with the decisions recorded as you go. Standalone playbook: required skills are sold separately; you must already own them. See the prerequisite list below.

Regular price $50.00Launch price $29.99Save $20.01
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Email Marketing AI Skill for Marketers

Email Marketing AI Skill for Marketers

Works out what your list is actually big enough to do, checks that mail is arriving at all, and then builds the sequences and writes the emails that the list supports — starting with the one that works at any size.

Regular price $50.00Launch price $29.99Save $20.01
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Launch in a Box AI Playbook for Marketers

Launch in a Box AI Playbook for Marketers

Builds the kit a launch actually needs: the size it deserves, the claim it rests on, the words each audience hears, the dated plan, what sales is given, the announcement, and the campaign — with every one of those gated on the size rather than produced because the box has a slot for it. Standalone playbook: required skills are sold separately; you must already own them. See the prerequisite list below.

Regular price $50.00Launch price $29.99Save $20.01
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One-Person Marketing AI Skill for Marketers

One-Person Marketing AI Skill for Marketers

Reads how many people actually do marketing here, then builds a plan that one or two of them could execute — one goal, a written list of what is not being done, and the five skills worth running at this size.

Regular price $50.00Launch price $29.99Save $20.01
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OS Setup AI Skill for Marketers

OS Setup AI Skill for Marketers

Creates the eleven context files Skill System runs on, in about fifteen minutes, filling what you can answer in a sentence and naming the skill that does the rest properly.

Regular price $30.00Launch price $19.99Save $10.01
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Paid Media Execution AI Skill for Marketers

Paid Media Execution AI Skill for Marketers

Separates what the ad platform decides from what you still decide, then does the work on the five things you control — the creative, the inputs, the destination, what counts as a conversion, and who you refuse to bid on.

Regular price $50.00Launch price $29.99Save $20.01
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Positioning Refresh AI Playbook for Marketers

Positioning Refresh AI Playbook for Marketers

Re-establishes what a company is and is not, on evidence rather than on argument: interviews with real buyers, a verdict on why deals were actually won and lost, an honest read of the rivals, the rewritten position, a test of whether buyers believe the new claim, and the propagation of all of it into every file that quotes the old one. Standalone playbook: required skills are sold separately; you must already own them. See the prerequisite list below.

Regular price $50.00Launch price $29.99Save $20.01
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PR and Press AI Skill for Marketers

PR and Press AI Skill for Marketers

Sorts press and communications work into the one thing worth preparing before you need it, the things that wait for news, and the things a company without a comms person should not be doing — then writes whichever applies.

Regular price $50.00Launch price $29.99Save $20.01
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Press Release AI Skill for Marketers

Press Release AI Skill for Marketers

Takes a release that has already been judged newsworthy and gets it out of the building: the approval sequence with real dates, a quote somebody will actually print, the boilerplate, and whether to pay for distribution.

Regular price $50.00Launch price $29.99Save $20.01
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Quarterly Planning Cycle AI Playbook for Marketers

Quarterly Planning Cycle AI Playbook for Marketers

Runs a marketing team's quarterly planning end to end: the context files brought up to date, the quarter's commitments, the money against them, and a summary the chief executive can read without a meeting. Standalone playbook: required skills are sold separately; you must already own them. See the prerequisite list below.

Regular price $50.00Launch price $29.99Save $20.01
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SEO Foundations AI Skill for Marketers

SEO Foundations AI Skill for Marketers

Sorts every SEO fix by who can actually make it, finds the pages competing with each other before anything gets optimised, and builds the plan from the queries your buyers actually type.

Regular price $50.00Launch price $29.99Save $20.01
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The essentials

Core Skills Bundle

Build a foundation with 46 skills for recurring marketing work.

Regular price $300.00Launch price $199.00Save $101.00

One-time purchase

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The bigger picture

Pro Bundle

Connect your workflow with all 62 skills and five playbooks.

Regular price $600.00Launch price $299.00Save $301.00

One-time purchase

Coming soon · downloads being prepared